Web marketing

4 killer reasons to get a personalized domain name for your website

Saks Skid Row just wouldn't be the sameIf you’ve decided to make a website, you might also have spent some (or a lot of) time thinking about it’s address. Every website has its own access address, and getting the right one for your site is vital.

Whether you’re a beginner webmaster making your very first site, or an experienced website developer, your site address is the first thing your visitors will use to access your site. Getting the right address is an important key to making a successful website.

Easier, more detailed website visitor statistics tools

More detailed site statisticsOne of the great things about making a free website is that you can publish what you need, simply and instantly, to a global audience. Publishing stuff online is a great way to rapidly diffuse content to the widest audience possible, and the kinds of website builder tools available these days mean just about anyone can do it. But what if you went to all that trouble to make a website, and had no way of knowing just how many people actually saw it?

You’ve always had access to a suite of integrated statistical tools in your doomby website manager. They’re great for keeping track of your visitors, but we thought we could make them even better. Doomby’s new stat tools are just a taste of what’s in store for the doomby website community next year, with our next version steaming ahead and on track for release in the first half of 2011.

Here’s an overview of the latest updates to your site tools.

Sharing and measuring website success made easy

Sharing made easy for your websiteAs friends, family, neighbors and the very astute will have already gathered, over the last couple of weeks the doomby team has bid a fond farewell to Starey and friends, and a big hello to our big new offices. Though the move has meant a hectic couple of weeks around the office, we’ve still found the time to come up with some great new features and free website builder tools to make your website development experience easier and better than ever.

Best of all, the entire doomby member community can take advantage of these new and improved tools - whether you’ve chosen to make a free website or to make a pro website or online store, you’ll now get more out of your favorite free website maker.

The 5 essentials of successful online store design

Dress up your online store with doombyOne of the biggest hurdles facing e-business start-ups is ensuring the webmaster or online store owner remain motivated. It's not always easy to make an online store and to keep it running, or to stick with it long enough to ensure its financial success. It takes time to build website traffic, and to transform that traffic into sales and a loyal customer base for a new e-commerce website. And it can be disheartening to have spent time and effort to make a website with an online store, only to be rewarded with an empty bank account and a trickle of visitors.

Though it's vital to stick to a plan and to do whatever it takes to remain motivated as your online store grows, there are a few essential things you can do to give it a really good start, and to ensure you develop a successful e-commerce business.

Instant website success? Try Jedi cats.

May the force be with your websiteThe internet is truly remarkable. Just think about it: 99% of what you'll find online serves no practical purpose at all. Yet that's the stuff most people spend their time watching - a lot like TV. If you want to make a website an overnight success, forget about adding free forums or wondering how to make a blog and build a following; it'll take way more than a couple of hours to build a sizable audience.

Got a great idea for how to make an online store a roaring success? Well, sorry, but that isn't going to get you millions of hits before sunrise. And no, if you're out to break a world record for building a massive following for your free website in as little time as possible, you don't have to take your clothes off, nor anyone else's for that matter.

To make your own website a true internet super phenomenon, you just need one thing: Jedi cats.

3 quick and easy website updates for a better SERP web presence

Improving SERP in 3 quick steps - Google heat mapIt's pretty clear that spring has arrived with a bang – not only have temperatures skyrocketed (much to my cats' delight), but after last week's doomby website makeover, our hyperactive team this week got stuck into developing some really great additions to our members' website builder tools. The team's efforts weren't limited to subscribers to our pro website development offers – if you're one of our members who enjoy the opportunity to make a free website with doomby, you haven't been left out either, and can already take advantage of the latest additions to your favorite free website builder.

This week's development efforts have concentrated on how to make a website better through social networking integration. Though we've long provided an access to social bookmarking services for your website content directly from the site manager, allowing you to publish your page links to your Facebook and Twitter accounts, this week we added a few menu gadgets to let your site visitors do the sharing for you. Though simple to set up, they really help improve your SERP ranking – or web presence – exponentially. All without you lifting a finger (almost).

Get online or get left behind: small businesses missing the point of e-commerce?

E MoneyOver the last couple of days, I've been surfing around trying to get an idea of exactly how small businesses (those with 1 to 20 employees) have embraced e-commerce. I wound up spending a lot of that time focusing on Canada – partly to honor the Olympic spirit, and partly because their results just ranked better in Google. Though I wasn't that surprised by what I read, its implications for small businesses are truly startling.

To give you an idea why, let's go back a few years to 2007 – that being the latest year for which I have a full set of figures at hand. First, the facts: although some 85% of Canadian small businesses had access to the internet, only 36% deemed it necessary to make a business website of their own. Worse still: 45% made online purchases, yet a mere 6% fully embraced reciprocal e-commerce by building an online store1.

The sure-fire, attention-grabbing strategy to make a website successful

Wonderful websites know how to make you lookNo, a catchy title isn't the one I had in mind, but that was a pretty good one for starters, right? On the other hand, the picture on the right has a lot more in common with today's post than may first meet the eye ...

I've been doing a lot of surfing over the last week, going back to get a fresh perspective on some familiar things. Bossman (the elder) has been doing something similar, though his reflective retro trip has involved listening to such classic 80s musical greats as "Ghostbusters" and "Final Countdown" (not that I'm complaining – it makes me feel way younger than I have been of late).

One of the things I noticed during this week of “revisiting old things in a new way” was just how websites were marketed, and how I responded to that. So rather than talk about how to make a website this week, I thought I'd step back and talk about how to make a successful website, and what SEO has to do with making it a success.

Self promotion & marketing your website – go on, you know you want to

Ad campaign statisticsYou choose what clothes to wear before you go out each day, right, just like you chose what colors to use to make your own website? Those choices, I'll wager, were dependent both on the the context and on who you are: different strokes for different folks, and your Sunday best for … whatever you figure is worth it. I've been putting mine on (Sunday best, that is) every morning this week, hoping it would attract Starey and Dearie out into the open. My plan half worked … once (it was Dearie, on Tuesday, for those interested, and yes, she seemed fine).

Now, it may startle you to know that most people's first attempts at “dressing to attract a wild animal's attention” … fail. Startled? I thought so. Indeed, as you might already suspect, there are more effective ways of getting attention.