Create a quality landing page
- On 18/05/2017
- In Web marketing
- 2 comments
If you want to capture the attention of page visitors the landing page is the place to present novel and important ideas that you want to your website visitors to notice. Here is some advice to make a quality landing page.
What is a landing page?
A landing page is a term oft toted by webmarketing specialists, but it is everyone's business. The landing page is the webpage where you site visitors first arrive - also known as the entry point of your website. This is most typically the homepage, but may also be a homepage of a category of your website
The main advantage of creating quality landing pages is to simplify content because easier reading = longer visit. Imagine your landing page as a "mini-site" dedicated to the specific subject that interests a site visitor and that directly answers a question. They can then navigate your website with ease.
Landing pages are all about user experience and should make site visitors feel satisfied and interested in continued surfing.
How to create a sucessful landing page?
A clear detailed title
Most site visitors arrive on your website after clicking on an Adwords ad or on your title in a search result page. Use a clear page title remind and reassure visitors. Show why they clicked your link and what they will find on your page. Create comfort and reduce the dissatisfaction of website visitors to reduce your bounce rate and increase the time a site visitor stays on your page.
Call to action
Simplify the life of your site visitors and create a clear path to action. This can be a button, a link, a video, a form that you want your site visitors to interact with. Limit the number of clicks between the call to action and the conversion(when an action has been done). To encourage an action - make it a clear and easily identifiable- with a strong call to action.
The correct text
Use short concise sentences to keep site visitors attentive. Don't hesitate to use clear text formatting, such as dashes, numbers or bold phrases. Make reading enjoyable so that your site visitor wants to stay longer. The longer the visitor stays on your landing page, the better it will be referenced in the search pages.
A flawless design
Make content organized with clear blocks and columns to guide the visitor through site information. Create a logical path that allows visitors to discover all the information about the topic of that page, drawing the eye to key facts or content. Use blocks and columns to create dynamic content.