LinkedIn is well-known and unavoidable professional social network. A hub professional opportunities, use LinkedIn to develop your network or showcase your brand/company/association. Creating a LinkedIn account is a great addition to any website.
Create your LinkedIn account
One of the prerequisites to creating a professional account on LinkedIn is to have a personal account. As your company page will be associated and created from an existing LinkedIn account (as on Facebook). Please note, that you must already have some connections. Then, nothing complicated, just fill in the name of the company and complete the custom URL.
How to fill in the company information
Creating a professional account on LinkedIn is free, so do it properly. There are some fields that you are required to fill in for your company page. Here is the list that you can prepare in advance or in the moment:
- Company name
- The description of the company (250 to 2000 characters)
- Specialization of the company
- The main address of the company
- The URL of the company's website (very important for redirecting a user to your website)
- The size of the company
- The company's main line of business
- The year of creation
- Type of business
This information can be modified at any time by the administrator of the page. It is possible to name several administrators for a company LinkedIn account in order to manage your company page as a team.
Target your audience
On LinkedIn, it is possible to broadcast your message to a particular audience through several settings. For example, you may want to target a particular job in a specific geographic area. And - you can do it for free.
Be effective in your communication by targeting your target audience. Do not hesitate to take the time to define your target audience, whether for LinkedIn, your website, or other social networks.
If you are used to social networks professionally and analyzing the statistics of your publications then the LinkedIn statistics are child's play. These are visible under a publication on the administration side.
You can see at a glance the number of publications printed, the number of clicks on your publication and the commitment rate.
Couple your website to a professional account on LinkedIn to attract more site traffic for free.
Do not hesitate to create a company account for your site as another way to use all the marketing tools available.