Create redirections for better navigation on your website

A redirection helps to redirect a page from your website to another web page. From your website manager you can create redirections by going to Settings > Global settings > Redirections.

Discover below the common uses of redirections and how to use them on your website.

Redirections

What is a redirection?

Let's look at a simple example you have a website on page "A" which has been moved or erased. And is not accessible from the same website address.

To avoid a 404 error page on your website, you should create a redirection. This ensures that web visitors that have saved your web page in their favorites are sent to a similar page on your website, instead of being lost in cyberspace.

A redirection allows you to automatically send a visitor who tries to look at the old URL address of page A to the page of your choice.

There are two reasons to do this:

  • your website visitors are not landing on an error page but on alternate content that you judge pertinent
  • any work done on your SEO and referencing is not erased, but you "transfer" this work to the page of your choice

When to use a redirection?

There are two main reasons that should push to create a redirection, the first is easier and more common than the second.

A page is moved

If you move a page, whether changing the category or wanting to retitle the website address, you want to create a redirection that will automatically lead to the correct page.

If a page is erased

In this case, you can judge if you need to redirect this website URL to another page or if you don't want to provide the content that was at that page then don't redirect.

How to create a redirection?

From your manager go to Settings > Global settings > Redirections.

From there you will click on the button  Add a redirection. A pop-up will appear with multiple settings.

  • Scope : internal or external. This will allow you to redirect your website visitor to another page on your website or that of another website.
  • Source URL: This is the URL address that you want to redirect. 
  • Destination URL:  Corresponds to the URL segment (in the case of an internal redirection) or to the URL (in the case of an external redirection) to which you want to redirect the visitor who visited the source URL.

You can then click on advanced options.

  • Redirection code: The 301 redirection is permanent, and allows search engines to permanently transfer page A to page B. If you use a 302 redirection the site visitor will be redirected, but will still save the first page in search engine referencing.
  • Plan expiration: If your redirect is only temporary for any reason, you can specify an expiration date.
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