4 killer reasons to get a personalized domain name for your website
- On 11/01/2011
- In Web marketing
- 2 comments
If you’ve decided to make a website, you might also have spent some (or a lot of) time thinking about it’s address. Every website has its own access address, and getting the right one for your site is vital.
Whether you’re a beginner webmaster making your very first site, or an experienced website developer, your site address is the first thing your visitors will use to access your site. Getting the right address is an important key to making a successful website.
1. Make it easy to remember
When you first create a website on doomby, your site address will look a little like this: yoursite.doomby.com. The easier your site address is to remember, the more likely your visitors will remember it. An easy-to-remember address, like yoursite.com, means making it simpler for visitors to bear your site in mind when they need to, without going through the hassle of looking it up on a search engine.
2. Get a professional name
If you chose to create a website to show granny your baby’s latest snapshots, then there’s probably little point getting a personalized domain name for it. On the other hand, if you're looking to make a business website or a community group site, or to create an artist website or a fan site, get a personalized name for your site gives it a professional edge that will lend credibility to what you have to sell or say. Basing your site name on your “brand” – even if that brand is your own name – will transform your online communication strategy.
3. Brand name recognition and protection
If your branding is something that’s important to you, it’s important to protect it. Publishing your brand name online by using it as your personalized domain name means not only investing in protecting your brand, but also in building your brand recognition. Ensuring your site address is the same as the name of your business or brand identity also helps people remember it – what’s more, you can easily add free email addresses that use that domain name. Using an email address like email@example.com means clients and contacts can get in touch with you, even if they don’t “know” your email address.
It’s also great for your site’s visibility in search engine results, and boosts its profile on the web.
4. An address for life
Getting a personalized domain name is an important step, and a significant investment. Once you’ve finally chosen that all-important domain name, you can continue to renew it for as long as you need. Remember that domain names are purchased through authorized registrars – if your business grows and you take your website hosting in-house, you can transfer it to ensure you stay in control of your web presence and brand identity.
Simple steps like registering a personalized domain name are just one of the ways you can give your website a real boost. It’s simple and quick, and is an important part of building your site visibility and brand identity. You’ll find everything you need to know about registering a domain name for your site in the doomby site manager.