Consumption patterns have evolved due to the rapid growth of e-commerce and the Internet broadband access.
A few weeks ago, Instagram presented a new feature that allows it's users to purchase products whithout leaving the app. The main goal is to convert this sharing photo app into a shopping tool and facilitate the purchasing process for their users. Before the Shopping on Instagram release, users had to exit the application to complete the purchasing process. Fortunatelly, users can now do it completelly in situ. It is now possible to purchase products from more than 22 different brands on the platform.
Innovations like these shows how the online shopping experience has improved. Today, we want to reflect how online retail sites growth and internet have transformed the way of consuming.