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Web marketing

  • Finding and fixing a broken link

    The existence of broken links can seriously harm your credibility and may even have a negative impact on your referencing!
    Links are called internal or external (or outbound) hyperlinks when we place links directing to text or images on another page of the same site or to a page of another site. But it is not only the links present on your site that are concerned. You must pay attention to backlinks, also called inbound links, i.e. links placed on external sites that direct to your site.

    Let's see together how to check whether your site contains dead links and fix them!

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  • Use Pinterest effectively on your website

    If you aim to increase your products online visibility and/or bring more visitors to your website, Pinterest could be of great help.
    Pinterest is a social media, which is similar to a "visual-based search engine", that can be very helpful for your daily website traffic. Indeed, this social media platform is known to be a great source of referral traffic, which is why we recommend our users to leverage this social "search engine" to promote their services and products to great effect.

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  • 5 emyspot tutorials for e-merchants

    Emyspot is an online CMS that allows you to create websites, online store or blogs. Each type of website has it's own specific features, creating and managing an e-commerce site not quite the same as creating a booking page of a restaurant. You can find tutorials about all the website possibilities emyspot offers. Overview and step by step creation process, tips and illustrations to better understand our tool.

    What follows is a list of 5 useful tutorials to help you setting-up a successful online shop.

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  • Manage your brand's online community

    Build a strong customer relationships to boost your business, improve customer retention and increase the emotional connection between your brand and your community!

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  • Google My Business: New options to optimize your Local SEO

    Google My Business is Google's dedicated tool for the local positioning of businesses. You can use it to provide your customers with information about your business directly from Google and Maps or on Google+ via a description page.

    As with all the services of the Californian brand, it is continuing to evolve. My Business has diversified and now offers new functions which can enhance your company's description page.

    The changes offered to My Business Users include writing and editing an activity description and displaying a list of services.

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  • Create a travel blog that works for you

    The dream is to travel the world, staying in nice hotels with all expenses paid by your blog! That is the dream, and emyspot can give you the tools to make it happen. There are just some first steps that you need to figure out before living the travel blogger lifestyle.

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  • Tips for creating a solid company page on LinkedIn

    LinkedIn is well-known and unavoidable professional social network. A hub professional opportunities, use LinkedIn to develop your network or showcase your brand/company/association. Creating a LinkedIn account is a great addition to any website.

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  • Create a quality landing page

    If you want to capture the attention of page visitors the landing page is the place to present novel and important ideas that you want to your website visitors to notice. Here is some advice to make a quality landing page.

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  • Three things you can do right now for better SEO

    Share your website on our facebook page, on twitter with #emyspotbuilt tag, or submit your website to our directory become a reference for other website builders and to up your website’s reputation. SEO ensures that your website is found when people search for your website. This is done by creating backlinks, referencing your keywords, and filling out your website’s SEO details.  Here are three free ways you can create backlinks that will up your site’s visibility.

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  • Chrome and Firefox prompt you to have https

    Google Chrome and Mozilla Firefox, the two web giants have announced that they have started tagging sites as "unsafe" if they are not in HTTPS.

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  • A new year for excellence: A newsletter dedicated to improving your website

    The end of a surprising year is upon us. Start the New Year with a fresh resolution towards excellence. Each day of January get an idea to improve your website explained by the emyspot team straight to your inbox. Enjoy the preview below.

    Subscribe to "31 days for excellence"

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  • 6 tips to better your product page

    For an e-commerce website product pages are the most important point of sale that can not be ignored. To create a product page that sells can be difficult, so we have picked 6 tips that are essential when you create your online store.

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  • We have new share buttons!

    We have new share buttons! As you know, share buttons are one of these free plugins available on your manager. We care about the interactivity of your website so we made them more modern and more visible to encourage sharing and stuff! See how they look:

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  • How to capitalise on the holidays

    Oh Christmas, the most spectacular period of the year and the most lucrative, if you are an E-commerce website owner of course. Although it may seem a little early to start talking about the holidays, it is never too early to start preparing your site for the holiday season.

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  • Colors of the wind

    Whether you want to create a new website or entirely refresh your existing website, choosing your color scheme is a fundamental - and we admit a very hard thing to do. You probably already noticed that the visual element of your design is quite important! So if you make poor color choices, chances are, people won't stay long on your site. If you lack inspiration, or just want another point of view, this post will be useful to help you make your color palette!

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  • Create revenue : Fee-based membership is here!

    We teased you about this new feature in the article maximize your member space. Today the members space now has a new feature : it is now possible to propose a fee-based membership. This option gives our webmasters new marketing opportunities to make a profit on the web. Let's go through getting this set-up on your site and offer your members a privileged look at your content!

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  • 4 killer reasons to get a personalized domain name for your website

    If you’ve decided to make a website, you might also have spent some (or a lot of) time thinking about it’s address. Every website has its own access address, and getting the right one for your site is vital.

    Whether you’re a beginner webmaster making your very first site, or an experienced website developer, your site address is the first thing your visitors will use to access your site. Getting the right address is an important key to making a successful website.

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  • Easier, more detailed website visitor statistics tools

    One of the great things about making a free website is that you can publish what you need, simply and instantly, to a global audience. Publishing stuff online is a great way to rapidly diffuse content to the widest audience possible, and the kinds of website builder tools available these days mean just about anyone can do it. But what if you went to all that trouble to make a website, and had no way of knowing just how many people actually saw it?

    You’ve always had access to a suite of integrated statistical tools in your doomby website manager. They’re great for keeping track of your visitors, but we thought we could make them even better. Doomby’s new stat tools are just a taste of what’s in store for the doomby website community next year, with our next version steaming ahead and on track for release in the first half of 2011.

    Here’s an overview of the latest updates to your site tools.

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  • Sharing and measuring website success made easy

    As friends, family, neighbors and the very astute will have already gathered, over the last couple of weeks the doomby team has bid a fond farewell to Starey and friends, and a big hello to our big new offices. Though the move has meant a hectic couple of weeks around the office, we’ve still found the time to come up with some great new features and free website builder tools to make your website development experience easier and better than ever.

    Best of all, the entire doomby member community can take advantage of these new and improved tools - whether you’ve chosen to make a free website or to make a pro website or online store, you’ll now get more out of your favorite free website maker.

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  • The 5 essentials of successful online store design

    One of the biggest hurdles facing e-business start-ups is ensuring the webmaster or online store owner remain motivated. It's not always easy to make an online store and to keep it running, or to stick with it long enough to ensure its financis. It takes time tal succeso build website traffic, and to transform that traffic into sales and a loyal customer base for a new e-commerce website. And it can be disheartening to have spent time and effort to make a website with an online store, only to be rewarded with an empty bank account and a trickle of visitors.

    Though it's vital to stick to a plan and to do whatever it takes to remain motivated as your online store grows, there are a few essential things you can do to give it a really good start, and to ensure you develop a successful e-commerce business.

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  • Instant website success? Try Jedi cats.

    The internet is truly remarkable. Just think about it: 99% of what you'll find online serves no practical purpose at all. Yet that's the stuff most people spend their time watching - a lot like TV. If you want to make a website an overnight success, forget about adding free forums or wondering how to make a blog and build a following; it'll take way more than a couple of hours to build a sizable audience.

    Got a great idea for how to make an online store a roaring success? Well, sorry, but that isn't going to get you millions of hits before sunrise. And no, if you're out to break a world record for building a massive following for your free website in as little time as possible, you don't have to take your clothes off, nor anyone else's for that matter.

    To make your own website a true internet super phenomenon, you just need one thing: Jedi cats.

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  • 3 quick and easy website updates for a better SERP web presence

    Improving SERP in 3 quick steps - Google heat mapIt's pretty clear that spring has arrived with a bang – not only have temperatures skyrocketed (much to my cats' delight), but after last week's emyspot website makeover, our hyperactive team this week got stuck into developing some really great additions to our members' website builder tools. The team's efforts weren't limited to subscribers to our pro website development offers – if you're one of our members who enjoy the opportunity to make a free website with doomby, you haven't been left out either, and can already take advantage of the latest additions to your favorite free website builder.

    This week's development efforts have concentrated on how to make a website better through social networking integration. Though we've long provided an access to social bookmarking services for your website content directly from the site manager, allowing you to publish your page links to your Facebook and Twitter accounts, this week we added a few menu gadgets to let your site visitors do the sharing for you. Though simple to set up, they really help improve your SERP ranking – or web presence – exponentially. All without you lifting a finger (almost).

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  • Get online or get left behind: small businesses missing the point of e-commerce?

    Over the last couple of days, I've been surfing around trying to get an idea of exactly how small businesses (those with 1 to 20 employees) have embraced e-commerce. I wound up spending a lot of that time focusing on Canada – partly to honor the Olympic spirit, and partly because their results just ranked better in Google. Though I wasn't that surprised by what I read, its implications for small businesses are truly startling.

    To give you an idea why, let's go back a few years to 2007 – that being the latest year for which I have a full set of figures at hand. First, the facts: although some 85% of Canadian small businesses had access to the internet, only 36% deemed it necessary to make a business website of their own. Worse still: 45% made online purchases, yet a mere 6% fully embraced reciprocal e-commerce by building an online store1.

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  • The sure-fire, attention-grabbing strategy to make a website successful

    Wonderful websites know how to make you lookNo, a catchy title isn't the one I had in mind, but that was a pretty good one for starters, right? On the other hand, the picture on the right has a lot more in common with today's post than may first meet the eye ...

    I've been doing a lot of surfing over the last week, going back to get a fresh perspective on some familiar things. Bossman (the elder) has been doing something similar, though his reflective retro trip has involved listening to such classic 80s musical greats as "Ghostbusters" and "Final Countdown" (not that I'm complaining – it makes me feel way younger than I have been of late).

    One of the things I noticed during this week of “revisiting old things in a new way” was just how websites were marketed, and how I responded to that. So rather than talk about how to make a website this week, I thought I'd step back and talk about how to make a successful website, and what SEO has to do with making it a success.

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  • Self promotion & marketing your website – go on, you know you want to

    You choose what clothes to wear before you go out each day, right, just like you chose what colors to use to make your own website? Those choices, I'll wager, were dependent both on the the context and on who you are: different strokes for different folks, and your Sunday best for … whatever you figure is worth it. I've been putting mine on (Sunday best, that is) every morning this week, hoping it would attract Starey and Dearie out into the open. My plan half worked … once (it was Dearie, on Tuesday, for those interested, and yes, she seemed fine).

    Now, it may startle you to know that most people's first attempts at “dressing to attract a wild animal's attention” … fail. Startled? I thought so. Indeed, as you might already suspect, there are more effective ways of getting attention.

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