Online community 1

Manage your brand's online community

On 24/04/2019

In Web marketing

Build a strong customer relationships to boost your business, improve customer retention and increase the emotional connection between your brand and your community!

An online community is the online audience that a brand can have. The online community is a group of people who has a common point, communicate with others through interactive tools, share the same interests and especially the desire to learn new things about it.

This interest results in an action on a brands social network. For example, a Like on a brand's fan page, a subscription to a blog or to a mailing list. In other words, once a user is identified with the values and the personality of the brand they become part of the community.

So, let's take advantage of this strength and use it to increase your brand notoriety.

First of all, the most important thing is to get to well know the community, to know what kind of people are part of this group and to understand what they want. Even on internet, we should not forget the simplest things, like human treatment. There is anything better than talking to your community to better know them.

Here are three facts about online community management:

Involve your community

Ask your customers. Don't leave any message or comment unanswered, and better turn them into content generators. Creating contests, for example . Sometimes it can happen, that a community member files complaints against your brand, in these casesproviding a response and figuring out how to fulfill the customer needs is crucial.

Develop a strategy

Sharing content only by the mere fact of sharing doesn't make any sense. As we've just said, a brand communicates well while it listens to its community and provides content of their interests. Which is why we recommend planning your posts and  advertisements in advance.

Your brand is different, create special content for your community

By knowing the brand's audience, you can give them what they're looking for. Customizing the content allows us to connect earlier with customers. Internet is full of content, so try to be original and to provide your followers something out of the ordinary. Always remember, quality comes before quantity.

The better you know your community, the better your content will be. Always think it is about being useful and rewarding the customer for being there.

Emyspot webmasters, how do you manage your brand community?

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