The creation of new sites or accounts on emyspot.com are deactivated since December 31, 2019.

Help to make a website

  • Finding and fixing a broken link

    The existence of broken links can seriously harm your credibility and may even have a negative impact on your referencing!
    Links are called internal or external (or outbound) hyperlinks when we place links directing to text or images on another page of the same site or to a page of another site. But it is not only the links present on your site that are concerned. You must pay attention to backlinks, also called inbound links, i.e. links placed on external sites that direct to your site.

    Let's see together how to check whether your site contains dead links and fix them!

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  • A website for your accommodations service

    Whether you run a hotel, a guesthouse, work in the hospitality sector or rent out your spare room, giving your customers the opportunity to reserve an accommodation online is essential.
    In the competitive landscape of websites dedicated to hospitality, allowing users to book and pay safely online is more important than heaving a visually appealing site.
    New generation users are used to have it all "at the touch of one fingertip".

    We will give you an overview of the booking system and its benefits.

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  • Internet has changed how we consume

    Consumption patterns have evolved due to the rapid growth of e-commerce and the Internet broadband access.

    A few weeks ago, Instagram presented a new feature that allows it's users to purchase products whithout leaving the app. The main goal is to convert this sharing photo app into a shopping tool and facilitate the purchasing process for their users. Before the Shopping on Instagram release, users had to exit the application to complete the purchasing process. Fortunatelly, users can now do it completelly in situ. It is now possible to purchase products from more than 22 different brands on the platform.

    Innovations like these shows how the online shopping experience has improved. Today, we want to reflect how online retail sites growth and internet  have transformed the way of consuming.

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  • 5 Blogging Essential Tips to Break in

    Blogs have become the perfect media to express ideas, share one's passion, showcase one's expertise with worldwide users. For our part, we use our blog to give you tips about website creation, and to keep you informed about the new features released on emyspot and much more.

    Carrying out a Blog properly, requires time and continued work plus the following 5 blogging essentials that must be observed.

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  • A website to showcase your artwork

    Make yourself known, show your work and sell your creations. These are some artist's expectations to be able to live from their art.
    Whether you are an aspiring artist or an established art master, creating an artist website is your chance to own a permanent art gallery open to the whole world:

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  • Put a spotlight on your association with a website

    There are many associations and each one has a very specific purpose (international organisations, non-profit associations, community associations ...). Whether it is a sport, humanitarian or a cultural association, to make it work, your organization must be known. The digital age provides us the perfect tool: a website!

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  • Create a travel blog that works for you

    The dream is to travel the world, staying in nice hotels with all expenses paid by your blog! That is the dream, and emyspot can give you the tools to make it happen. There are just some first steps that you need to figure out before living the travel blogger lifestyle.

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  • A guide for a booking site that sells

    We have added a new guide to creating a booking site that sells. We walk you through the booking add-on with detailed guides, case studies, and example sites to help you at any moment of your online booking website creation process.

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  • Use Canva to create beautiful illustrations

    Since we are not all graphic designers, it is sometimes difficult to illustrate a blog article or on social networks. Apart from the free images you can find on the net, Canva is a usefol tool to create personalized visuals!

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  • Chrome and Firefox prompt you to have https

    Google Chrome and Mozilla Firefox, the two web giants have announced that they have started tagging sites as "unsafe" if they are not in HTTPS.

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  • A new year for excellence: A newsletter dedicated to improving your website

    The end of a surprising year is upon us. Start the New Year with a fresh resolution towards excellence. Each day of January get an idea to improve your website explained by the emyspot team straight to your inbox. Enjoy the preview below.

    Subscribe to "31 days for excellence"

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  • Dear More real than Santa

    As I was sitting at the desk thinking how to rephrase my question for the fifth time, I remembered that around this time of year we would have to write a Dear Santa letter for school listing what we needed for Christmas. Yes, I realize that needed may seem dramatic, but at six years old I am certain I needed that Skydancer. And as I write to customer support, trying to find the correct words to express my feelings about the problem, I realize how simple and useful Dear Santa letters could be.

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  • Screw SPAM

    Do you find yourself spending a lot less time these days doing useful stuff with your free website maker than you do cleaning up the messy leftovers of serial spammers? We at emyspot say screw spam. emyspot helps you manage the spam that starts seeping in when you create a website or make an online shop.

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  • Recently added tutorials

    This week we have been focused on adding tutorials to help use the page builder tool better. Be it to make a one-page website or to create an online store your page display is essential.

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  • How to start on emyspot ?

    Create a website on emyspot with a few simple clicks. It is easy and free!  All you need to do is choose the URL, select a theme and then activate the add-ons as you need. If you are like me, you enjoy a detailed breakdown of the process. So watch the video below as we guide you through the first steps of building your website.

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  • Make a bed and breakfast website work for you

    Increasing the visibility of any business helps attract new clients, and if you have a bed and breakfast, you’ll already know how important it is to get out there and advertise, through brochures, accommodation directories, tourist information centers and a website. To help guests through the front door, they’ll need to know what to expect before they arrive, and whether you’re the kind of person they can relate to and connect with; after all, those connections are at the heart of every BnB.

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  • 8 tips to create a user-friendly navigation menu

    The menu is fundamental for your website and necessary for an optimal user experience. It's one of the first thing the visitor will see and it determines the way visitors navigate your site. There is one thing you need to focus on when you create your menu: usability (and also aesthetics but that should be considered after usability)!

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  • 6 must-do's to strengthen your site's credibility

    In a virtual world where each website is likely to be a scam, people naturally became more suspicious. Trust is of paramount importance to have people visit and stay on your website. Here are 6 tips to strengthen your site's credibility and prove them your site is trust-worthy!

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  • True Grit : Make your site a success the "right way"

    To make a website, is easy and fun, but it requires a persistence in the long-run to be successful! A certain grit, if you will. While many champion that talent is the key to success, with the helpful tutorials and guides you can become a talented webmaster in no time. Yet, when building a website, as a beginner or a webmaster grit is a main factor to success !

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  • 11 good reasons to use emyspot rather than another CMS

    If you have ever googled "how to make website for free" you might have to make a difficult choice. You even might have ended up searching "CSS" on wikipedia. Fortunately we make it easy for you. No need to be an expert or to spend a lot of money to make a successful site with emyspot! Here are 11 good reasons to prove it to you!

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  • Creating a one-time event site: Is it really worth it?

    We say Yes!

    Making a website has never been easier, thanks to the helpful starter guide and the variety of themes that you can personalize . Creating an event site is a great way to communicate to users your event.

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  • Homepage 101 : Make your homepage successful

    Making a website can be challenging but as my grandpa always says, The best starting point is the beginning. After hearing this nugget of wisdom I was convinced dear old grandpa was past his prime. But alas, he is correct (as most  grandpas are).

    So where is the beginning when making a website? The homepage is the first glance of your site and what it has to offer.

    The homepage sets the tone for the rest of your site.

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  • Three key reasons to unlock the power of https

    Take advantage of the SSL offer to advance your ranking, propose a secure site, and up your reputation. The advantages of the SSL offer are endless, but these are the three most important.

    What does the https SSL certificate do for my site ?

     

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  • The makings of a webmaster

    A lot of people hesitate before choosing to make a website, figuring that they don’t have the necessary skills, or anything interesting to say (my mother among them). Yet those same people don’t hesitate to doodle, to create a Facebook account, or plunge headfirst into creative activities like card making (my mother among them).

    Being a webmaster isn’t about understanding the inner workings of web servers, HTML or web browsers – long gone are the days when you needed to understand complex things that aren’t necessarily your cup of tea. Website builder tools like doomby are designed to help anyone make a website, even people who have absolutely no knowledge of servers or code (my mother … well, you get the picture).

    make-your-website.png

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  • Make a unique website with web fonts

    Fonts cause a lot of problems, though it’s not necessarily easy to understand why; any old application can understand letters and numbers, but they need to be told exactly how to display them on the screen.

    This is of particular concern for people who make a website, and has meant that website font choice had traditionally been pretty limited.

    Fortunately, these days things are a little different. By taking advantage of modern website technology standards, it's become a whole lot easier for webmasters to control exactly how their site will look once published online, and to create a truly unique site design.

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  • Create a Facebook page for your website

    Now that you’ve got your website up and running, it’s time to start thinking seriously about getting out there and marketing it in as many ways as possible. Unless your website is just for family and friends, you’ll want to make sure as many people as possible can find it and share it with others.

    After all, deciding to create a website means more than just adding content – it needs to be as accessible as possible for your visitors.

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  • Future-proof your site videos with HTML5

    Adding videos to a website is a great way to engage visitors: it’s a much quicker, easier and more natural way of communicating certain types of content and ideas.

    Unfortunately, web browsers have a hard time dealing with video content. Different video formats and browser technologies mean it’s difficult to make a website with videos function the same way from one browser or device to another. And sometimes, they just don’t work at all.

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  • Get your site found on the web: where to next?

    Over the last several weeks we’ve taken a look at ways to help people find your site on the web, and the kinds of things you can do to make it as easy for them as possible. We’ve seen how, even just as you begin to make a website, it’s important to have thought through who your potential audience is, and how they might find your site. In addition, we’ve explored how to put your site's free website builder tools to good use to optimize your site for visitors and those all-important search engines.

    A website is a constant work in progress, and getting it listed with search engines is just the start. For your site to continue to attract new visitors, you’ll need to ensure that it figures prominently in search engine results – that’s something that takes time and regular effort. Search engines rank and re-rank sites for key word searches every day, so you’ll need to keep adding site content and working on making it visible on the web for as long as your site exists.

    Even if you get to the top of the first page of search results for your key words, you’ll need to keep working to ensure you stay there. Here are a few external sites, tools and references that will help you ensure all that hard work you put into developing a website pays off.

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  • Get your site found on the web: optimizing page META tags

    Search engine submissions A website's pages provide browsers and search engines with valuable information about your site, and what it contains. This information is contained within the hidden code of the pages you’ll add when you create a website, and it’s important to pay particular attention it to improve the visibility of your site on the web.

    Adjusting this kind of information is part of search engine optimization (SEO) for a website, which simply means improving search results by thinking about and changing the way a website presents information to search engines. If it’s done correctly, optimizing a website for search engines also means making it a better site for your visitors. Site optimization involves careful placement of key words in page text, adding or fine-tuning relevant site META tags, and providing appropriate on-page links between the various parts of your site content, and between your site and other - related - external websites.

    Amongst the free website builder tools in your manager are a few that will help you with your site SEO work, and it’s important to put them to good use.

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  • Get your site found on the web: editing site META tags

    When you make a website, your pages contain both visible and hidden information. Behind the scenes, browsers and search engines use your site’s hidden page code to find out important information about it.

    Understanding the basic META tags will help you create a website successfully, by optimizing the way its hidden code is presented to search engines.

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  • Get your site found on the web: about META tags

    Your site content is what matters to your site visitors, so adding it in quantity – whilst ensuring it’s of the best quality – is vital: you can’t make a website and ensure it appeals to your potential audience without it. But going to all that effort to create a website and to fill it with content is a pointless exercise if search engines don’t know it exists.

    Link building is one of the steps to ensure your site’s visibility in search engine results, but it’s also important to understand how search engines view your site code, and what you can do to optimize it.

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  • Get your site found on the web: site content

    One of the most important things to remember when you make a website is that its content matters more than anything else. Over time, the most important link-building work for your website will be done by others. The more content your site has, the more likely some of that content will appeal to a site visitor. Adding content to your website also increases the number and variety of key words that search engines can associate with it.

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  • Get your site found on the web: directories, internal & natural links

    Previously, we’ve seen how important it is to choose the right key words when you create a website, and the role they play in ensuring people find your site using search engines. We’ve also looked at backlinks, and at ways to start adding them to external sites. One of the most common ways to begin building backlinks is to use site directories. But as a beginner webmaster, you’ll need to understand how links are seen by search engines.

    Knowing a little more about the interaction between search engines and backlinks will help you to shape the site links you build, and to make a website that’s destined for success.

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  • Get your site found on the web: keywords & backlink building

    Search engine submissionsOur last look at getting your site found on the web focused on search engines, and how to ensure they find and list your site in results pages. If you’ve just begun to make a website, you’ll need to figure out the kinds of search terms your potential visitors will use when looking for your website.

    Understanding how your visitors think and preparing your site as a consequence will go a long way towards improving your site’s visibility – and potential success – on the web.

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  • Get your site found on the web: search engine submissions

    Search engine submissionsLast time we chatted about how to how to make a website people will find, we looked at how search engines work. Building a new website – no matter how good it looks or what it contains – doesn’t mean people will find it. Whether you’re making a free website for your family and friends, or an online store to finance your future, it’s important to do a little work on ensuring it figures prominently in search engine results.

    Today, we’ll look at how to take the first steps towards improving your site’s visibility on the web, and at one of the most important factors in search engine ranking algorithms.

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  • Get your site found on the web: beginner SEO

    Starting with search enginesWhen you start to make a website, it’s easy to get caught up with thinking about the details. It’s true that framing that amazing cat video, realizing your super blog idea or getting your killer e-commerce concept up and running is important to your site’s future success. But it’s just as important to get your site found on the Internet to assure it has a long and happy life.

    This is the first part in a series of articles on how to do just that: getting your site found online. Over the next few weeks, we’ll cover the basics, such as how search engines work, and see how applying a few basic principals when you create a website can go a long way to making it a success.

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  • Dress up your website for the holiday season

    If you’re anything like me, then you’re probably feeling a little excited at the thought that the holiday season is upon us once again. I put it down to my severely rose-colored memory of childhood Christmases (those creative “memories” gifted by aging). Though there are many occasions each year worthy of celebrating, end-of-year festivities are really my favorite.

    When the holiday mood finally strikes you this year, why not go all out and spread a little seasonal cheer through your personal website or online business? For those looking to get merry on the web, here’s a few ideas to make a website that reflects the true spirit of the season.

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  • Test your site keyword ranking on search engines

    5 search engine rank checkersStarting out with a new website can be a lot of fun. Getting hands-on with tools to make a website is a little like finger-painting: your hands get dirty (ok, not really), and you get instant results with fairly minimal effort (plus it can be a whole lot of fun). Though you can create a website to share photos online or publish a personal blog for close friends and family, a lot of beginner webmasters are looking for a way to start their own online business, or to communicate with a wider audience. And for that to happen, you’ll want to get your site found in search engines with appropriate keywords.

    Keeping tabs on your site’s key word ranking on search engine results pages will give you an insight into its potential for attracting visitors, and you’ve probably already using external tools like Google Analytics to follow your search engine traffic. Using a rank checking tool complements Analytics, by helping you find out just how easy it is for visitors to find your site on search engines.

    Here are a few free key word ranking tools you can use to do just that.

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  • SEO basics: Meta matters to make a website successful

    Getting found on the webWe’ve recently taken a look at the basic principals of giving your website a good start in life. Much of the work of ensuring your site is visible on the web takes place on your pages, or through link building.

    But there’s more to your website than meets the eye; your site code contains invisible meta information that defines key aspects of your site. Search engines often use this information as a way to classify and rank your pages for relevant search terms. It’s therefore just as vital to pay particular attention to this meta information when you make a website, as it is to choose the right keywords.

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  • SEO basics: natural link building

    Natural links are strongOver the last few weeks, we've taken a look at getting started with improving your site's search engine ranking. Obtaining a good position in search engine result pages is a vital part of ensuring your website is a success; doing so will significantly increase the number of new visitors your site attracts, and help position you as an authority in your field, thus greatly enhancing your ability to communicate effectively with your audience.

    If you've decided to make a free website to share a few holiday snaps with family and friends, then you needn't worry too much about search engines – your audience is sufficiently limited that you can simply email your site details to those that are likely to be interested.

    On the other hand, if your potential audience extends beyond those in your immediate circle, then you need to think about building links to ensure your site gets noticed in search results, whether you've chosen to use a free website builder or invested in an on-site website development team for your company. This is especially true is you are looking to develop a widely successful website or online business.

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  • SEO basics: backlinks, authority & link building strategies

    Building links for better visibility on the webLast week, we took a quick look at backlinks and how pertinence and relevancy were central to the way search engine algorithms analyze and rank pages for keywords. When you make a website, it's vital to ensure your pages can be understood by search engines and ranked correctly, to ensure the site is “visible” on the web.

    We'll take a look at how you can use the website builder tools integrated into doomby's free website maker to optimize your pages automatically a little later on, but today we'll be focusing on backlinks, and the way they are used by search engines to rank pages.

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  • SEO basics: backlinks, relevancy and pertinence

    Mastering directions in SEOAs we saw last time, one of the first things to do when you make a website is to ensure that search engines, like Google, Yahoo and Bing, know your site exists. Although search engines routinely scour the Internet to update their databases with new sites and pages, this process isn't instantaneous: the fact that you have chosen to make a free website (or to make a pro website for that matter) doesn't mean you'll instantly appear in search engine results once it's online. And it won't make a difference whether you use a free website maker or have invested huge sums of money in expensive website builder software and hosting – search engines will include your website in their results pages when they're good and ready.

    Though submitting you website and its sitemap* to search engines is one part of ensuring your site gets listed as quickly as possible, being listed is only the first step on the road to search engine success: it's one thing to figure in Google's database, and quite another to get to the number one spot, on the very first page. One of the ways to get there is to build backlinks.

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  • SEO basics: getting started with search engines

    SEO isn't just for geniuses. Ask Einstein!We've often discussed the importance of SEO techniques when you make a website. We've seen, for example, how you can use the website builder tools that are part of doomby's free website maker to help optimize your website for search engine results. Today, we're going to get back to basics and answer some of the questions beginner webmasters often ask.

    This is the first in a series of articles on SEO and search engine basics, and is the perfect starting point for those who've just begun to create a website, and are wondering how search engines like Google, Yahoo, Bing and Baidu go about deciding what to list, and where to list it. The aim of the these articles is less about how to make a website, and more about how to get your website found on the web.

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  • Win the war on spam, quick and easy

    Don't let you website get eaten up by spam.Website development can be a whole lot of fun, but does your website management ever get you down? Do you find yourself spending a lot less time these days doing useful stuff with your free website maker than you do cleaning up the messy leftovers of serial spammers? Like most of us, lately you've probably found out a whole lot more about Viagra, online pharmacies, fake watches, handbags and shoes than you'd really care to know. Not that these aren't potentially fascinating topics, it's just that you've probably got more important things to do with your time, like staring at navel lint, doing laundry or checking out the neighborhood wildlife. If it makes you feel a little better, you should know that you're not alone in your suffering: estimates are that around 80% of all emails sent worldwide are spam, and dealing with them has become a multi-billion dollar business.

    Wouldn't it be great if you could manage the spam that starts seeping in when you create a website or make an online shop, via comments posted on your forum or blog, your online store or in web page comments? And wouldn't it be even better if you didn't have to do anything at all to manage spam, and if your website just took care of it all for you?

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  • 7 of the best free website development tools

    One of the neat things about working behind the scenes at doomby is getting to chat with our members. Whilst it's always great to connect with someone new, it's also – dare I say it – fun to find out something new every day about what drives our webmasters, about how to make a website, or just to discover new website builder tools.

    We often get asked for advice on how to edit a photo, make an online form or the best website to make a favicon. And not a day goes by that we don't give tips on how to find webmaster tools or other free webmaster resources.

    Here are a some of our favorites:

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  • Reduce website bounce rate to improve search engine ranking

    Simple website design makes it easy to get the message.Getting busy is easier as the weather warms up (sorry southern hemisphere friends), and now is as good a time as any to start to make a website, or to spring-clean your existing one. Whether you're just starting out or already a seasoned webmaster, you'll always need to be thinking on several fronts as you create a website and develop your content. Obviously, your website design is an important part of ensuring people stick around long enough to get to the good stuff: your killer site content. But you also need to keep these two elements in sync with the way people actually use your website.

    Getting a site looking great and filled with fascinating stuff is next to useless if people run away in frustration just after they arrive – your visitors need to be able to find content and navigate through your website as easily as possible. Keeping your site content, its aesthetics and ergonomics in balance is one of the keys to dealing with a bouncy website.

    In the race to be Google's best friend, having less bounce to the ounce helps. Among the many criteria that are (allegedly) taken into consideration by Google (and presumably those other search engines as well …) is a website's bounce rate.

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  • Instant website success? Try Jedi cats.

    The internet is truly remarkable. Just think about it: 99% of what you'll find online serves no practical purpose at all. Yet that's the stuff most people spend their time watching - a lot like TV. If you want to make a website an overnight success, forget about adding free forums or wondering how to make a blog and build a following; it'll take way more than a couple of hours to build a sizable audience.

    Got a great idea for how to make an online store a roaring success? Well, sorry, but that isn't going to get you millions of hits before sunrise. And no, if you're out to break a world record for building a massive following for your free website in as little time as possible, you don't have to take your clothes off, nor anyone else's for that matter.

    To make your own website a true internet super phenomenon, you just need one thing: Jedi cats.

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  • 2 foolproof ways to make your online store a success

    Online store - get shoppingPartly inspired by the lasting image of last week's illustration (I swear that'll be engraved in my memory forever), and partly because my internet connection is going haywire, I thought I'd write a little about getting the most out of your online store. Specifically, how to ensure your e-commerce website attracts customers willing to stick around long enough to buy something. If you're making a business website, and your goal is to use it to sell stuff, then the last thing you want is for people to do a WIWO (walk-in, walk-out – and yes, I made that up) within the first few seconds of their arrival.

    First impressions last, and getting your visitors to hand over their plastic means you really need to make sure you know how to make a website that inspires confidence – it's not enough just to have great stuff to sell.

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  • The sure-fire, attention-grabbing strategy to make a website successful

    Wonderful websites know how to make you lookNo, a catchy title isn't the one I had in mind, but that was a pretty good one for starters, right? On the other hand, the picture on the right has a lot more in common with today's post than may first meet the eye ...

    I've been doing a lot of surfing over the last week, going back to get a fresh perspective on some familiar things. Bossman (the elder) has been doing something similar, though his reflective retro trip has involved listening to such classic 80s musical greats as "Ghostbusters" and "Final Countdown" (not that I'm complaining – it makes me feel way younger than I have been of late).

    One of the things I noticed during this week of “revisiting old things in a new way” was just how websites were marketed, and how I responded to that. So rather than talk about how to make a website this week, I thought I'd step back and talk about how to make a successful website, and what SEO has to do with making it a success.

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  • Keyword density and search engine optimization

    Keyword choiceNo, this is not a discussion about lexically challenged motor-heads, but rather the follow-up to last week's fireside chat about SEO keyword choices. Now that you've got your key search terms figured out, you really should take some time to figure out how you're going to use them in your writing.

    Remember, keyword choice is just as important for those looking to make a website for personal reasons as it is for business websites (unless you want to make a secret website, and hey, each to their own).

    You'll often come across the term 'keyword density' when researching writing for the web. As the name (hopefully) suggests, it describes the relative frequency of your keywords as they appear in your content. And like salt, sugar, butter, sex … whatever, too much of a good thing is bad for you. But too little leaves an 'emptiness' (as in, no visitors). 

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  • 3 easy steps to SEO keyword choices*

    Get a doomby e-storeIt's been almost a week since we got zoned together, and it's probably time to return to the business of website creation. By now, you've come up with some terrific ideas for your site content. So, you know why you're going to make a website and who'll be looking at it. Great. As they say, content is king, and you've got to know your audience.

    I'm sure you'd agree, right?

    You've also had time to think about your website design, and to choose a website color scheme. Even better. But the devil is in the details, and before your dive in and create a website, it's essential to remember what it's for: it needs to be visited, to be read, seen, heard … and for that, it needs to be found. Which just so happens to be the object of today's sermon from the mount: getting found by thinking ahead (or SEO: Search Engine Optimization).

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  • Getting zoned, and 5 other easy steps to successful e-commerce

    Yeah, I know, by the time you've finished reading you'll have figured out that there are actually 7 steps, but I was hoping the first – subscribing to our e-commerce solution – was a given.

    I was secretly hoping to invite Nicolas to write this article (mostly out of sheer laziness, but also because since he's taken to wearing a hat, I have so much more respect for him). But then he called in sick, so it's “6 steps to attaining e-commerce nirvana for your business website” ... by me.

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  • How to make a website (that doesn't suck) 102: choosing colors

    Website colors everywhere.I know, right? It's practically a miracle that, in spite of your overwhelming urge to create a website, you've been able to hold back this long. Yeah, OK, I first discussed waiting to choose colors before starting to make a website like … 3 weeks ago.

    At least.

    So if you just couldn't wait, that's understandable – maybe you applied one of our latest ready-made themes (there are now 66 to choose from, which is a lot for a free website builder). If not, then what follows is just for you ...

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  • Speak more better and get heard good*

    Ugly saleOK, so this is not really about speaking, nor even precisely about writing prose. Rather, it's about being selective with words and thinking first before putting … finger to keyboard** when you're getting busy with making your own website (or anyone else's for that matter).

    Following on from last week's overhaul of our online ad system, it seems timely to devote a few lines to talking about getting the most out of your ad campaign by writing appealing text.

    The bottom line is: if you want someone to click your ads and visit your website, you've gotta think about the text you use. You'll need a catchy title, and 120 characters of killer text that makes people want to know more (and that they'll just have to click because it's too effective not to ...).

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  • How to make a website (that doesn't suck) 101: the bare essentials

    The focus of today's post is all about what to do before you even begin to make a website - we'll call that the thinking stuff. But it's also about what not to do (aka the doing stuff) when you make your own website: free or not, and no matter how many (or how few) people you think may see it.

    But I'm preaching to the converted, right?

    You already know what I'm talking about, I'm sure. When you go ahead and create a website, you'll never make the kind of errors showcased on one of my favorite sites ... or will you? Then again, can you imagine any webmaster - whose work will later feature prominently as an example of what not to do when building a website - thinking "hey, I know, I'll make a website that sucks!" when they start out?

    So where did they go wrong, and how do you avoid making the same kind of mistakes?

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