Website referencing is to make it appear and visible in search engines such as: Google, Bing, etc.. If you aim to achieve good results, then you will need to do it step by step as if you were following an Meringue Pie recipe. Today we list some common practices to AVOID in order to have a good SEO.
Ignoring what your competitors are up to
You have a beautiful and well organized website, but how is your content? The content is the reason you get visitors to your site. So, it has to be informative and useful.
A content is considered as a rich content when it includes phrases and words frequently used in the industry or niche. What a better way to evaluate your content than to consult the activity of your competitors? Tracking your competitors activity will let you know if the content you are providing is relevant. So, do some research, become an expert on the subject. The better you know about your field of activity, the better content you will provide.
Not knowing what your readers want
Providing informational content is linked to this section. You may be an expert in your field but do not correctly address to your readers. Talking to a 50-year-old is not the same as talking to a young student. Our recommendation: familiarize yourself with your audience, don't hesitate to use their language. Take your time to identify your readers before you start writing.
Forget meta tags
You know who to write to and how to do it, we seem to have it all, don't we? Not all! Having a good SEO takes a lot more work. For example, meta tags. The HTML codes that are incorporated into the header <head> of a page, (are there) to indicate to the search engines and the social networks: the title, description and keywords about the site subject.
In your emyspot page, meta tags can be introduced in the Search engine optimization (SEO) section of each page, category or add-on. Never forget them! Add keywords to these headings, think of them as the first things that internet users see.
Going over the keywords
The keywords are the same words used on users "questions" or requests in search engines; after being found (by the bots) on your website, show them on the search engines results pages. So, yes, they are very important. Now, they have to be used sparingly, like everything. Don't fill all your phrases with keywords, your content will lose its naturalness and will seem forced. So, what can you do? Use synonyms, definitions, replace text with some icon (when it is relevant, of course)...
Make sure keywords about your sector of activity are found in the following places:
- The titles H1, H2,...
- The URLs of your web pages
- Meta titles and descriptions
- ALT tags on the images
Now you know, track your competitors activity, know your readers, don't forget meta tags and don't overdo the keywords. You will see how your SEO improves remarkably. Do you think we've forgotten some essential practices? Leave us a comment, we read them all!