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SEO - search engines

  • Finding and fixing a broken link

    The existence of broken links can seriously harm your credibility and may even have a negative impact on your referencing!
    Links are called internal or external (or outbound) hyperlinks when we place links directing to text or images on another page of the same site or to a page of another site. But it is not only the links present on your site that are concerned. You must pay attention to backlinks, also called inbound links, i.e. links placed on external sites that direct to your site.

    Let's see together how to check whether your site contains dead links and fix them!

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  • 4 practices to avoid and improve your website referencing

    Website referencing is to make it appear and visible in search engines such as: Google, Bing, etc.. If you aim to achieve good results, then you will need to do it step by step as if you were following an Meringue Pie recipe. Today we list some common practices to AVOID in order to have a good SEO.

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  • Google My Business: New options to optimize your Local SEO

    Google My Business is Google's dedicated tool for the local positioning of businesses. You can use it to provide your customers with information about your business directly from Google and Maps or on Google+ via a description page.

    As with all the services of the Californian brand, it is continuing to evolve. My Business has diversified and now offers new functions which can enhance your company's description page.

    The changes offered to My Business Users include writing and editing an activity description and displaying a list of services.

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  • Google shopping: SSL now required

    Up til now Google Shopping only required secure login on the payment pages, https is now required for the entire store. This request may seem restrictive for e-merchants but it will only be beneficial to create a relationship of trust with the users!

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  • Three things you can do right now for better SEO

    Share your website on our facebook page, on twitter with #emyspotbuilt tag, or submit your website to our directory become a reference for other website builders and to up your website’s reputation. SEO ensures that your website is found when people search for your website. This is done by creating backlinks, referencing your keywords, and filling out your website’s SEO details.  Here are three free ways you can create backlinks that will up your site’s visibility.

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  • Good natural referencing takes 4-12 weeks, Google says.

    As any good webmaster, you want to improve the position of your website in Google search results. You have followed the best practices and recommendations and you want to see the results now. Be aware that even Google admits SEO takes time, be patient and do not get discouraged. 

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  • Chrome and Firefox prompt you to have https

    Google Chrome and Mozilla Firefox, the two web giants have announced that they have started tagging sites as "unsafe" if they are not in HTTPS.

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  • A new year for excellence: A newsletter dedicated to improving your website

    The end of a surprising year is upon us. Start the New Year with a fresh resolution towards excellence. Each day of January get an idea to improve your website explained by the emyspot team straight to your inbox. Enjoy the preview below.

    Subscribe to "31 days for excellence"

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  • How exactly do Social Networks help your websites position in Search Engines?

    Still wondering whether social networks really influence the position of your website in the search engine pages? Let it be known, the biggest contributor to your position on search engines is high-quality content, but the importance of social networks, should not be ignored. Social Networks signal the search engine robots to come and look at your content. How does this work?

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  • How the Google algorithm : Penguin 4.0 will affect you

    Google has unveiled changes as we all get back to work, school, and the daily grind. A new version of Penguin has arrived which impact your search engine optimization. The new algorithm filters are designed to penalize inappropriate backlinks could affect your website's position. So we want detail two important changes and share what will change with the new version of Penguin 4.0

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  • 5 common SEO mistakes

    Good SEO can be implemented as soon as you create your emyspot website. Yet to get to that first place ranking, or close, be sure to avoid the 5 most common SEO mistakes.

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  • Rank higher, and get to the first position on search engines!

    Watch the  third video in our SEO series. We walk you through how to increase your site's position on Google. Here are tips on getting your site seen from the emyspot team to you! Get your site in the top three! 

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  • Want to be found on Google? You need to do this now!

    Jumpstart your SEO with the next phase of the process, indexing your site! We walk you through the index process in the easy to follow video done by our in-house animator. Follow along, get your site “findable” and the world will be your oyster!

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  • Are you on Google ? How can you get there? Work on your SEO!

    When you Google search your wonderful website made with the emyspot website builder hopefully your site is there, winking back at you seductively. But if you are wondering how you can guarantee that the charm of your site is recognised by Google and other search engines, watch the video below for serious pointers to appear on search engines. 

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  • How to pick your SEO keywords? 

    Picking your SEO keywords is a fundamental step in your SEO strategy. Keywords are the terms and phrases people will look for on the search engine that will lead them to your website. Here are some tips to pick efficient SEO keywords!

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  • Search Engine Optimization for 2016

    Increase your site's visibility on the web. Encourage search engines to index your new site in haste! As a first step we suggest you submit your site to the emyspot directory ! This alone is not enough, especially with the new trends in 2016. It is not simple as that to appear on search engines, and you need to work on your search engine optimization to appear higher on the results list.

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  • Get your site found on the web: where to next?

    Over the last several weeks we’ve taken a look at ways to help people find your site on the web, and the kinds of things you can do to make it as easy for them as possible. We’ve seen how, even just as you begin to make a website, it’s important to have thought through who your potential audience is, and how they might find your site. In addition, we’ve explored how to put your site's free website builder tools to good use to optimize your site for visitors and those all-important search engines.

    A website is a constant work in progress, and getting it listed with search engines is just the start. For your site to continue to attract new visitors, you’ll need to ensure that it figures prominently in search engine results – that’s something that takes time and regular effort. Search engines rank and re-rank sites for key word searches every day, so you’ll need to keep adding site content and working on making it visible on the web for as long as your site exists.

    Even if you get to the top of the first page of search results for your key words, you’ll need to keep working to ensure you stay there. Here are a few external sites, tools and references that will help you ensure all that hard work you put into developing a website pays off.

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  • Get your site found on the web: optimizing page META tags

    Search engine submissions A website's pages provide browsers and search engines with valuable information about your site, and what it contains. This information is contained within the hidden code of the pages you’ll add when you create a website, and it’s important to pay particular attention it to improve the visibility of your site on the web.

    Adjusting this kind of information is part of search engine optimization (SEO) for a website, which simply means improving search results by thinking about and changing the way a website presents information to search engines. If it’s done correctly, optimizing a website for search engines also means making it a better site for your visitors. Site optimization involves careful placement of key words in page text, adding or fine-tuning relevant site META tags, and providing appropriate on-page links between the various parts of your site content, and between your site and other - related - external websites.

    Amongst the free website builder tools in your manager are a few that will help you with your site SEO work, and it’s important to put them to good use.

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  • Get your site found on the web: editing site META tags

    When you make a website, your pages contain both visible and hidden information. Behind the scenes, browsers and search engines use your site’s hidden page code to find out important information about it.

    Understanding the basic META tags will help you create a website successfully, by optimizing the way its hidden code is presented to search engines.

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  • Get your site found on the web: about META tags

    Your site content is what matters to your site visitors, so adding it in quantity – whilst ensuring it’s of the best quality – is vital: you can’t make a website and ensure it appeals to your potential audience without it. But going to all that effort to create a website and to fill it with content is a pointless exercise if search engines don’t know it exists.

    Link building is one of the steps to ensure your site’s visibility in search engine results, but it’s also important to understand how search engines view your site code, and what you can do to optimize it.

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  • Get your site found on the web: site content

    One of the most important things to remember when you make a website is that its content matters more than anything else. Over time, the most important link-building work for your website will be done by others. The more content your site has, the more likely some of that content will appeal to a site visitor. Adding content to your website also increases the number and variety of key words that search engines can associate with it.

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  • Get your site found on the web: directories, internal & natural links

    Previously, we’ve seen how important it is to choose the right key words when you create a website, and the role they play in ensuring people find your site using search engines. We’ve also looked at backlinks, and at ways to start adding them to external sites. One of the most common ways to begin building backlinks is to use site directories. But as a beginner webmaster, you’ll need to understand how links are seen by search engines.

    Knowing a little more about the interaction between search engines and backlinks will help you to shape the site links you build, and to make a website that’s destined for success.

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  • Get your site found on the web: keywords & backlink building

    Search engine submissionsOur last look at getting your site found on the web focused on search engines, and how to ensure they find and list your site in results pages. If you’ve just begun to make a website, you’ll need to figure out the kinds of search terms your potential visitors will use when looking for your website.

    Understanding how your visitors think and preparing your site as a consequence will go a long way towards improving your site’s visibility – and potential success – on the web.

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  • Get your site found on the web: search engine submissions

    Search engine submissionsLast time we chatted about how to how to make a website people will find, we looked at how search engines work. Building a new website – no matter how good it looks or what it contains – doesn’t mean people will find it. Whether you’re making a free website for your family and friends, or an online store to finance your future, it’s important to do a little work on ensuring it figures prominently in search engine results.

    Today, we’ll look at how to take the first steps towards improving your site’s visibility on the web, and at one of the most important factors in search engine ranking algorithms.

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  • Get your site found on the web: beginner SEO

    Starting with search enginesWhen you start to make a website, it’s easy to get caught up with thinking about the details. It’s true that framing that amazing cat video, realizing your super blog idea or getting your killer e-commerce concept up and running is important to your site’s future success. But it’s just as important to get your site found on the Internet to assure it has a long and happy life.

    This is the first part in a series of articles on how to do just that: getting your site found online. Over the next few weeks, we’ll cover the basics, such as how search engines work, and see how applying a few basic principals when you create a website can go a long way to making it a success.

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  • Test your site keyword ranking on search engines

    5 search engine rank checkersStarting out with a new website can be a lot of fun. Getting hands-on with tools to make a website is a little like finger-painting: your hands get dirty (ok, not really), and you get instant results with fairly minimal effort (plus it can be a whole lot of fun). Though you can create a website to share photos online or publish a personal blog for close friends and family, a lot of beginner webmasters are looking for a way to start their own online business, or to communicate with a wider audience. And for that to happen, you’ll want to get your site found in search engines with appropriate keywords.

    Keeping tabs on your site’s key word ranking on search engine results pages will give you an insight into its potential for attracting visitors, and you’ve probably already using external tools like Google Analytics to follow your search engine traffic. Using a rank checking tool complements Analytics, by helping you find out just how easy it is for visitors to find your site on search engines.

    Here are a few free key word ranking tools you can use to do just that.

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  • SEO basics: Meta matters to make a website successful

    Getting found on the webWe’ve recently taken a look at the basic principals of giving your website a good start in life. Much of the work of ensuring your site is visible on the web takes place on your pages, or through link building.

    But there’s more to your website than meets the eye; your site code contains invisible meta information that defines key aspects of your site. Search engines often use this information as a way to classify and rank your pages for relevant search terms. It’s therefore just as vital to pay particular attention to this meta information when you make a website, as it is to choose the right keywords.

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  • SEO basics: natural link building

    Natural links are strongOver the last few weeks, we've taken a look at getting started with improving your site's search engine ranking. Obtaining a good position in search engine result pages is a vital part of ensuring your website is a success; doing so will significantly increase the number of new visitors your site attracts, and help position you as an authority in your field, thus greatly enhancing your ability to communicate effectively with your audience.

    If you've decided to make a free website to share a few holiday snaps with family and friends, then you needn't worry too much about search engines – your audience is sufficiently limited that you can simply email your site details to those that are likely to be interested.

    On the other hand, if your potential audience extends beyond those in your immediate circle, then you need to think about building links to ensure your site gets noticed in search results, whether you've chosen to use a free website builder or invested in an on-site website development team for your company. This is especially true is you are looking to develop a widely successful website or online business.

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  • SEO basics: backlinks, authority & link building strategies

    Building links for better visibility on the webLast week, we took a quick look at backlinks and how pertinence and relevancy were central to the way search engine algorithms analyze and rank pages for keywords. When you make a website, it's vital to ensure your pages can be understood by search engines and ranked correctly, to ensure the site is “visible” on the web.

    We'll take a look at how you can use the website builder tools integrated into doomby's free website maker to optimize your pages automatically a little later on, but today we'll be focusing on backlinks, and the way they are used by search engines to rank pages.

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  • SEO basics: backlinks, relevancy and pertinence

    Mastering directions in SEOAs we saw last time, one of the first things to do when you make a website is to ensure that search engines, like Google, Yahoo and Bing, know your site exists. Although search engines routinely scour the Internet to update their databases with new sites and pages, this process isn't instantaneous: the fact that you have chosen to make a free website (or to make a pro website for that matter) doesn't mean you'll instantly appear in search engine results once it's online. And it won't make a difference whether you use a free website maker or have invested huge sums of money in expensive website builder software and hosting – search engines will include your website in their results pages when they're good and ready.

    Though submitting you website and its sitemap* to search engines is one part of ensuring your site gets listed as quickly as possible, being listed is only the first step on the road to search engine success: it's one thing to figure in Google's database, and quite another to get to the number one spot, on the very first page. One of the ways to get there is to build backlinks.

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  • SEO basics: getting started with search engines

    SEO isn't just for geniuses. Ask Einstein!We've often discussed the importance of SEO techniques when you make a website. We've seen, for example, how you can use the website builder tools that are part of doomby's free website maker to help optimize your website for search engine results. Today, we're going to get back to basics and answer some of the questions beginner webmasters often ask.

    This is the first in a series of articles on SEO and search engine basics, and is the perfect starting point for those who've just begun to create a website, and are wondering how search engines like Google, Yahoo, Bing and Baidu go about deciding what to list, and where to list it. The aim of the these articles is less about how to make a website, and more about how to get your website found on the web.

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  • Reduce website bounce rate to improve search engine ranking

    Simple website design makes it easy to get the message.Getting busy is easier as the weather warms up (sorry southern hemisphere friends), and now is as good a time as any to start to make a website, or to spring-clean your existing one. Whether you're just starting out or already a seasoned webmaster, you'll always need to be thinking on several fronts as you create a website and develop your content. Obviously, your website design is an important part of ensuring people stick around long enough to get to the good stuff: your killer site content. But you also need to keep these two elements in sync with the way people actually use your website.

    Getting a site looking great and filled with fascinating stuff is next to useless if people run away in frustration just after they arrive – your visitors need to be able to find content and navigate through your website as easily as possible. Keeping your site content, its aesthetics and ergonomics in balance is one of the keys to dealing with a bouncy website.

    In the race to be Google's best friend, having less bounce to the ounce helps. Among the many criteria that are (allegedly) taken into consideration by Google (and presumably those other search engines as well …) is a website's bounce rate.

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  • Boost traffic easily with improved on-page SEO

    Boost traffic with SEO Yes, it's SEO chat time again (but that's no reason to let your eyes glaze over and start wondering how long it's been since you last cleaned out your navel fluff). Figuring out how best to optimize your website for search engines is an essential part of learning how to make a website. Recently, we've looked at the role played by keyword selection and on-page keyword density when you make a website, but there's more to optimizing a website than simply writing some interesting, keyword-rich content.

    Remember, if you want to get visitors, you'll need to make sure they find you. And since most people will use a search engine to look for websites, it's of vital importance to think beyond your paragraphs and to ensure all your page text is optimized for search engines, including hidden text like meta tags, together with your page titles and headings.

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  • 3 quick and easy website updates for a better SERP web presence

    Improving SERP in 3 quick steps - Google heat mapIt's pretty clear that spring has arrived with a bang – not only have temperatures skyrocketed (much to my cats' delight), but after last week's emyspot website makeover, our hyperactive team this week got stuck into developing some really great additions to our members' website builder tools. The team's efforts weren't limited to subscribers to our pro website development offers – if you're one of our members who enjoy the opportunity to make a free website with doomby, you haven't been left out either, and can already take advantage of the latest additions to your favorite free website builder.

    This week's development efforts have concentrated on how to make a website better through social networking integration. Though we've long provided an access to social bookmarking services for your website content directly from the site manager, allowing you to publish your page links to your Facebook and Twitter accounts, this week we added a few menu gadgets to let your site visitors do the sharing for you. Though simple to set up, they really help improve your SERP ranking – or web presence – exponentially. All without you lifting a finger (almost).

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  • The sure-fire, attention-grabbing strategy to make a website successful

    Wonderful websites know how to make you lookNo, a catchy title isn't the one I had in mind, but that was a pretty good one for starters, right? On the other hand, the picture on the right has a lot more in common with today's post than may first meet the eye ...

    I've been doing a lot of surfing over the last week, going back to get a fresh perspective on some familiar things. Bossman (the elder) has been doing something similar, though his reflective retro trip has involved listening to such classic 80s musical greats as "Ghostbusters" and "Final Countdown" (not that I'm complaining – it makes me feel way younger than I have been of late).

    One of the things I noticed during this week of “revisiting old things in a new way” was just how websites were marketed, and how I responded to that. So rather than talk about how to make a website this week, I thought I'd step back and talk about how to make a successful website, and what SEO has to do with making it a success.

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  • Keyword density and search engine optimization

    Keyword choiceNo, this is not a discussion about lexically challenged motor-heads, but rather the follow-up to last week's fireside chat about SEO keyword choices. Now that you've got your key search terms figured out, you really should take some time to figure out how you're going to use them in your writing.

    Remember, keyword choice is just as important for those looking to make a website for personal reasons as it is for business websites (unless you want to make a secret website, and hey, each to their own).

    You'll often come across the term 'keyword density' when researching writing for the web. As the name (hopefully) suggests, it describes the relative frequency of your keywords as they appear in your content. And like salt, sugar, butter, sex … whatever, too much of a good thing is bad for you. But too little leaves an 'emptiness' (as in, no visitors). 

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  • 3 easy steps to SEO keyword choices*

    Get a doomby e-storeIt's been almost a week since we got zoned together, and it's probably time to return to the business of website creation. By now, you've come up with some terrific ideas for your site content. So, you know why you're going to make a website and who'll be looking at it. Great. As they say, content is king, and you've got to know your audience.

    I'm sure you'd agree, right?

    You've also had time to think about your website design, and to choose a website color scheme. Even better. But the devil is in the details, and before your dive in and create a website, it's essential to remember what it's for: it needs to be visited, to be read, seen, heard … and for that, it needs to be found. Which just so happens to be the object of today's sermon from the mount: getting found by thinking ahead (or SEO: Search Engine Optimization).

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  • Speak more better and get heard good*

    Ugly saleOK, so this is not really about speaking, nor even precisely about writing prose. Rather, it's about being selective with words and thinking first before putting … finger to keyboard** when you're getting busy with making your own website (or anyone else's for that matter).

    Following on from last week's overhaul of our online ad system, it seems timely to devote a few lines to talking about getting the most out of your ad campaign by writing appealing text.

    The bottom line is: if you want someone to click your ads and visit your website, you've gotta think about the text you use. You'll need a catchy title, and 120 characters of killer text that makes people want to know more (and that they'll just have to click because it's too effective not to ...).

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