Optimize your site structure
Website navigation from page to page should be smooth and follow a logical flow, for humans and search engines alike.
Here is some advice for creating a well-structured site and optimize your site to search engine robots exploration.
Make it so site visitors can navigate your site easily
Clear navigation when going from page to page on the website seduces search engines and readers. Organize your pages into categories. Create clear links in the menu so that your users can shift easily around the site.
We also suggest using the breadcrumb trail on your site. It allows the user to see easily where they are on your site, and how to get back to the root, this is also extremely useful for the search engine.
Keep in mind the evolutions of site visitors. Today most people who use the internet are accessing from their mobile phone or tablets. People love to browse websites but are going further and booking online, participating in the forums, and buying products.
Think to put in place a responsive theme (which adapts automatically to the screen size).
Don't lose your site visitors
If your site visitors get to a page that doesn't exist they are sent to a default 404 page. To better your site image for search engines and your site visitors, we recommend that you create a 404 page that inspires. Follow this tutorial to create a personalized 404 page that redirects your visitors to the homepage or other useful pages.
We also recommend that you go to Google Webmaster Tools to keep track of broken URLs, and create your redirections to your existing pages.
Don't overcomplicate your sites navigation. Too many menu links and structures can turn site visitors away from your site. And also, make sure that you content does not have too many links in the text. This can be distracting and overwhelming.
Ideally, links between the categories of content should appear in your menus. Content should lead to your categories and sub-categories. As we have previously mentioned, it is important to make links between your pages.
Pay close attention to the weight of your website
It is important to pay attention to the size of your content. If your page takes too long to charge, the site visitor will lose interest. The more a page weighs the longer it takes to load. Patience is not a strong point of site visitors, nor do the search engines appreciate heavy pages so here is an extremely useful hint.
Monitor the size of your images. Your images should be optimized by putting it into web format and that the file size is as small as possible. Images that come from a camera have a high-resolution and are very heavy(high file size). It is extremely practical to edit images externally and to save them paying special attention to the size.