Optimizing the wrong keywords
We have talked over and over how to pick keywords. Yet it is a mistake to overuse global keywords, generic keywords, keywords that only collect the scavengers of all that "free", and broad keywords where the competition is too large to defend. While these types of keywords will bring you traffic it is best not to focus on only these keywords. Instead, you need to rely on using phrases that are specific as possible. Focus on finding the perfect message to get the website visitors you want on your website. These specific phrases lead to quicker rankings and more qualified traffic, typically.
For example, as a florist you may put "Certified Florist" but it would be much easier to rank higher with "Certified Florist for weddings and events in Brighton"... this could start producing immediate thoughts. You can test different keywords as your website grows and gains authority.
Not tracking conversions
It is not enough to up your website visitors, you need to focus on conversion. Conversions are getting website visitors to participate on your website. Are website visitors your target, are they staying on your site, do they make actions on your content.? Be it to comment on a blog post or purchase a product the goal of your website is to be used.
Conversions and use can be tracked through your statistics provided when you make a website with emyspot. Or you can connect your website to Google Search Console. This is essential to judge the keywords or the phrases that send you traffic. This knowledge is pertinent and is the difference between getting found on search engines and being in the first position.
Ignoring local search
If your website activities are based in a certain region, city, or place, it is important to use local search optimization. Search engines, including Google, will position a website in local searches higher when attention is paid to your local SEO.
Include region-specific keywords in your SEO details, notable in page titles and meta descriptions. Be sure to include your contact details, address and local phone number on your pages, such as in the header or footer, or to include this in your side menu,to ensure you will show up in the local results. Build your links as much as possible, submit your website to Yelp, Merchant Circle, Google Places, FourSquare, and other local based websites and review networks.
Not personalizing the SEO title tags and meta descriptions
This is a huge mistake! Every page should have a unique title and a unique meta description, and not just for SEO. The page title and description that you put into the SEO section is the title that is used on most social networks and Google, or when someone bookmarks your page.
Make sure that the title of your page communicates effectively. Let's imagine that we are the certified florist from the above example. Imagine the main homepage keywords are an affordable certified florist with stunning flower designs, the homepage title could be something like "The flower shop - Stunning affordable flower designs" Other pages on your website can have a page title such as "Primary Keyword – Secondary Keyword - Name" to show off the page content.
Meta descriptions are a 160 character sales pitch for your page within search results. Each meta description should be as unique and persuasive as possible. Customize your website meta descriptions. This is what will encourage people to click on your website in search results, as well as include pertinent keywords.
Poorly written content
Do not for any reason ruin the quality of your content by using trends like paid article writers or using article spinners that chops-up you content, rewrites it, and posts it in another way. This can hurt you as your site visitors will be annoyed with the low quality, but also search engines are constantly updating it's algorithms to weed out low-quality content.
Your website should be made for actual people, and while we are giving you the pitfalls to avoid and how to cater your website to search engines, people matter more. Your website needs to be pertinent to succeed.