Why your business NEEDS a website in 10 reasons
- On 17/06/2016
- In E-commerce
- 2 comments
If you are like many business owners, you may not have a website. Unfortunately nowadays, if you do not have a website it’s almost as if your business doesn’t exist. People and companies are on the internet, and you need to be too! Thankfully at emyspot it is free and easy to build your website. Below are just few of the reasons and advantages of building a website for your business.
It costs less to create a site
When you make a website, your investment will go further. Building a website will make promoting your company less expensive. For starters, when you make a website with emyspot it is free, and you can add features as your activity grows. We recommend that when starting off your website to get a Domain Name and the Version Plus. These additional features total 70£ per year, a few pounds a month. The cost of owning and creating your own website elsewhere costs upwards of £150 a month on average, whereas creating your website on emyspot is free. To find out more we recommend you check out our offers page to pick and choose features that you want on your website. So that you can spend your money wisely.
Besides your website being a glowing beacon of advertisement and branding, having a website gives you access to more advertising tools. Get seen on search engines, like Google or Yahoo by Search Engine Optimization(SEO), which we talk a lot about at emyspot. If you still are trying to better grasp the concept SEO we recommend reading the blog posts dedicated to SEO or follow the step by step guide to better your SEO. All emyspot websites are given a foot up with natural referencing. Yet SEO is not the only way to advertise your company with features like sending a newsletter, creating ad campaigns, connecting to Google Adwords, and the multitude of ad platforms... your business will benefit from cheaper more effective advertising.
Gives you credibility
Boost the general knowledge and credibility of your business. As more and more shoppers are using the internet to find information about the service and products they buy, they will look for you on the. Creating a website ensures that when shoppers look for your products online they won't be confronted with a business owners worst nightmare, the competition. So don't lose any of your customers or the opportunity to advertise your business.
Saves you time
Keeping your customers informed be it face-to-face, a brochure, by phone or emails takes time. In no way am I saying that spending time with the customer is a bad thing, but as you cannot be in two places as once, having a website lets you have more points of contact with a potential contact, without having to divide your time of your attention between clients. With an online catalogue of your products, customers can now see your products and all the information they need, and they can take all the time they need.
While your business is known locally and has a loyal customer base, there certainly exists potential customers outside this area! A website can help you generate more customers. Over 2.4 billion people use the internet every day. And 90% have purchased something, or contacted a company online in the last 12 months. Up your sales and your customers with an easy to make store website.
When you create a site you have superior statistics at your fingertips, and you can track everything that is happening on it. How many people visited your site, purchased your products, or how many people messaged or emailed you. You can access the progress of your website and view all its pages, and you can go even further with statistics to the click with Google Analytics.
If you have a store location with fixed hours, you know how frustrating it is to choose the times where your customers have time to come in. Even having to turn some away at closing time. You will never have to refuse a customer from entering your site, you don't have to close your online store doors and you can respond. Your site can be visited anytime, so for your customers like shopping at odd hours creating a site is the perfect way to capture this part of the market. According to a study cited by this article on Forbes 72% of 18-34 years old research and shop their options online before going to a store or the mall. So get your company known and create a website. Don't let this part of the market slip through your hands.
A website can build closer relationships with your customers. Send personalized messages instantly to your customers through email or phone. Or allow your customers to review your online products and give feedback about your company, service, and products. You can offer deals and specials to your clients based on their past purchases. Start a dialogue with customers and by sending your customers a message. With a site you can maintain long-term relationships regardless of the distance!
With a website you can assure better customer. Add a FAQ page, create a forum for questions, or set up a contact form or provide a number for your clients to call. Customer service can be assured at any point of the clients journey, interest, payment, shipping, or after. Go even further and create a blog where you share tips and give customers ideas and advice on how they can use your products or services.
Showcase the work that you do
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique. Communicate your message and what you stand for! And stand for something, as 32% of 18-32 have stopped buying from companies that have social practices they find unacceptable according to this study cited in Forbes.