Optimise meta tags and URLs
You can control your website's SEO by customising its meta tags, to be more visible in search results. You can edit the meta tags of every page on your website: meta title, meta description and keywords, whether it is a brochure website, a blog or an online store, to attract visitors to your website. You may need to give search engines other information, so you can also add extra meta tags to each page.
You can also customise the URL of every page on your website. Page addresses are generated automatically from the page name (or the blog post or product name), but you can change them and optimise them to rank higher in search results.