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Create an online store

Want to create an online store but not sure where to start? emyspot is an online service specialised in creating online stores and websites. It gives you powerful tools to build your own online store easily, with no technical knowledge. Discover our complete, powerful e-commerce solution! In just a few hours, you can easily have your online store up and running and start selling online!

Create an online store

Online store website example

How do you create an online store?

Create a store

A proven platform since 2004, with hosting included and support by email.

Create a product catalogue

Add the products you want to sell in your store very easily, with a complete editor or by importing your product catalogue from an Excel file (.csv).

Create a product catalogue

Add detailed product pages

The product editor lets you create product pages for the items you sell and enter information such as the title, description and price, but also the product reference, brand, weight and stock available. Upload one or more photos of your product to illustrate it and make potential customers want to buy.

Create product categories and subcategories to organise your catalogue and your visitors' browsing. Display pages grouping all the items in the same category and customise their description and appearance.

VAT rates

Create and customise your VAT rates (0%, 5%, 20%...) and apply the right rate and the price excluding or including VAT to every product you list on your website.

Choice of currency

Choose your store's currency from a wide choice of currencies, such as the pound sterling (£), the euro (€) or the dollar ($), and sell around the world in the currency of your choice.

Product variants and options

Offer your visitors items in different sizes (e.g. S, M, L, XL...), several colours or different formats by freely setting product variation attributes. Link these attributes to your products to create variants that customers can select on the product pages.

For each variant you create, you can:

  • manage the stock
  • add specific photos
  • adjust the price of the product (including or excluding VAT)
  • adjust the weight of the parcel
  • enter a reference

Product personalisation

As a gift, to stand out or as a keepsake, personalised products appeal to many shoppers. With custom fields, offer your visitors a unique personalisation experience and trigger impulse buys!

Choose the custom fields you want to create:

  • Text field: first name, surname...
  • Text area: personal message...
  • Drop-down list: list of predefined choices...
  • Radio button: yes/no, with/without...
  • Checkbox: extra options...
  • Upload: image upload...

Sell digital downloads

Switch on the sale of digital products in one click, such as documents (.pdf, .doc...), music, illustrations, photos or videos. Once uploaded, your files are protected and cannot be accessed until the visitor buys and the order is confirmed.

Create my product pages

Add payment methods

With the E-commerce plan, quickly switch on payment methods to accept card payments on your website. Choose from the compatible payment solutions already built into emyspot:

  • PayPal, the online payment tool
  • Stripe, the payment infrastructure for online businesses
  • Verifone, the omnichannel payment solution

Complete your setup with traditional payment methods such as cheque, bank transfer and payment on delivery.

Set up delivery options

Open your store to one or more countries, to Europe or to the whole world, and set specific delivery options for each destination.

Delivery with Packlink

Connect your e-commerce website to the Packlink parcel shipping comparison service and benefit from negotiated shipping rates.

Once it is set up, choose from the partner carriers (DHL, UPS, DPD...) according to the collection and shipping options, and the service takes care of the logistics. All you have to do is print your shipping labels and stick them on your parcels.

Tailor-made delivery

Do you handle shipping yourself? The Store add-on also lets you set up delivery by adding custom carriers and setting your own delivery charges by parcel weight band.

Invoice your customers

For any distance selling activity, you need to give the customer (consumer or business) an invoice detailing the goods sold.

Invoicing with emyspot

Once you have entered your company's legal details, your invoices are generated automatically from your store when customers buy. Access all your invoices and export them from your admin area.

Invoices generated from your orders

Sell products

Once your product catalogue is created and online, and your payment methods and delivery options are set up, you can sell your products to your visitors. To boost sales, emyspot includes powerful marketing tools and sales aids.

Start selling now

Discounts and promotions

Liven up your store with clearance sales, seasonal sales, holiday periods, private sales...

Offer fixed or percentage discounts on a single product, a category, all your products or a basket total (e.g. £10 off £100) over a set period, and encourage visitors to buy with promotional displays.

Cross-selling and up-selling

Encourage additional purchases (cross-selling) or higher-value purchases (up-selling) by suggesting products that are often bought together.

Display related products on product pages or when an item is added to the basket, and nudge customers from entry-level products towards your premium range.

Discount codes

Share discount codes that you set up in your store with your customers and partners.

Choose the discount amount (£ or %), the product category the code applies to, its expiry date or the maximum number of codes that can be used.

Newsletter

Offer newsletter sign-up when customers register on your online store or in their account options.

Send email campaigns to your subscribers to share your new products, promotions or perks with emyspot's newsletter builder.

Abandoned basket reminders

Do your customers fill their basket without completing their order?

Automate reminder emails to your customers to reduce your basket abandonment rate and increase your turnover.

Reward loyalty

Want to reward your store's loyal customers? The emyspot Store add-on includes a loyalty scheme that you can fully customise.

Freely set how points are earned and how many are awarded:

  • points per product (e.g. 5 points for 1 T-shirt)
  • per spending step (e.g. 10 points for every £50 spent)
  • per spending threshold (e.g. 20 points from £50 spent)

Give your points a value by setting the redemption rate (e.g. 10 points = £1 or 10 points = £10) and choosing which products are eligible for the loyalty scheme.

Collect reviews

Social proof is one of the best sales arguments for your online store: most shoppers check customer reviews before they buy.

With emyspot, collect your customers' comments and display them on your product pages to build shoppers' trust!

Show reviews on Google

Once an order is placed, send satisfaction surveys to your customers with Google Customer Reviews to get a satisfaction rating you can display in Google search results with rich snippets.

Offer a subscription

Give a group of customers special privileges with a subscription offer on your e-commerce website. Offer different subscription plans at a set price and for a set length of time.

Set the unique benefits you want to give each subscriber group, such as fixed or percentage discounts on their basket total. Reserve exclusive content on your store (pages, posts...) or items from your catalogue for subscribers only.

Sell on marketplaces

Export your product catalogue to the most popular marketplaces to reach as many customers as possible.

Amazon

Easily connect your store to your Amazon seller account to list your products in the Amazon catalogue, one of the world's most visited marketplaces.

Google Shopping

Link your product stock to Google Shopping and appear in search results* with Google Merchant Center. Create Google Ads campaigns from your emyspot products to boost your turnover.

*subject to product eligibility

Google Shopping tab

Customise your store

Browse the free themes suited to creating a store and compatible with mobiles and tablets, choose yours, then customise your pages and product pages in your brand colours in a few clicks.

Customise my store

Rows and columns

Use the page builder to design your product pages with rows and columns that adapt to computer screens as well as tablets and smartphones.

Theme customisation

Open your website's appearance settings to customise the fonts of your headings and text, change your website's main colour or edit the header and footer of your pages.

Custom CSS & JavaScript

With the E-commerce plan, edit your website's <head> tag or footer to add your own scripts and styles to every page of your store.

Structure your content

Content creation does not stop at your store's products. Use a revolutionary page builder to publish pages presenting your business and giving information about delivery, payment and more.

Enhance the automatically generated pages for product categories and tags, customer account pages and checkout steps, and easily customise the sign-up form. Design and organise your store's home page to display the products of your choice with the Store add-on's many widgets:

  • Best sellers
  • New products
  • Products from a category
  • Products on sale...
Display product categories and lists

Manage your online store

Discover how emyspot makes running your online store easier day to day, with real sales management tools. Keep track of your stock, your orders and your turnover from one place.

Manage online orders

Is your store up and running? Then you are ready for your first orders. Managing your online store's orders and updating them is very easy.

At every step of the process, your customers are informed by an automatic email that you can customise.

Online store

Stock management

Keep a clear eye on your stock, warn visitors on the product page when stock is limited and alert them by email when your products are back in stock.

Switch on out-of-stock ordering so that customers can pre-order items before they are released or back in stock.

Get statistics on your store

To track your online store's progress day after day, we give you many powerful statistics tools: traffic statistics, referring websites and detailed statistics on your store's orders.

Give your colleagues access to sales information by creating new webmaster accounts.

Optimise your search ranking

Building an online store with emyspot means getting a website that Google likes! We follow the search engine's recommendations to the letter so that the store websites we host rank as well as possible!

Rich snippets for Google

For more visibility on Google, emyspot lets you use structured data to give the world's most widely used search engine more information about your products.

Customise meta tags

With the free SEO tools, work on the titles and descriptions of your pages shown in search results, to make web users want to visit your online store.

Analytics and Search Console

Link your Google Analytics account and your Google Search Console account to your online store easily and for free, and get accurate statistics on your audience, your acquisition and your visitors' behaviour on your website.

Create an online store with our help!

Technical support

With emyspot, you are not alone when creating your online store. Our free, unlimited technical support is there for you at every step of creating your store.

Help resources

A complete guide to creating a store helps you get started, and many tutorials help you progress towards the perfect store!

The webmaster FAQ

Find answers to the questions webmasters ask most often in our webmaster FAQ, from setting up your store to managing your orders.

Create an online store with emyspot: how much does it cost?

E-commerce

£20 a month, or £240 a year

The E-commerce plan gives you unlimited possibilities to create an online store: create as many products as you like and use all the marketing tools for just £20 a month.

Create an e-commerce store